About half of buyers now include AI in their research. They ask ChatGPT, Perplexity, or Gemini before visiting a website. Understanding how AI characterizes your brand is a useful place to start.
Takes about 8 minutes.


Why This Matters
How buyer behavior changed, the frameworks we use to make sense of it, and who we are.


What We Do
AI visibility measurement, content production, distribution, and strategy. What you’ll learn along the way.


The Blog
Behavioral marketing insights, LLM visibility research, and trust measurement in practice.